The American auto industry evokes irrational romantic feelings of Yankee ingenuity, the protestant work ethic, and quite hollowly “The American Dream”. Granted the auto industry, in its heyday, provided a unique opportunity for extremely industrious Americans without advanced degrees to ascend into middleclassdom. This era is over. Our auto industry is no longer competitive for a number of systemic reasons; the high cost of unionized labor, massive debt burden, high turnover at senior levels, varied incentives of shareholders. How does this relate to Green Business?