this is a new year. Fall of '07. I'm doing a blog. I'm on FM. We got 70% new people at my home, the Pearl St. Coop. We have about 120 ppl living there supposedly, m/f ratio probably 55% male. I'm listening to Jay's show, Friday mornings 5-7am. Watch what you say online. I don't even know if i can do a "call to action" and tell you to "watch what you say" when i'm on the air. But i realized something today on my field trip to Entercom, Austin commercial radio conglomerate: we at KVRX (listeners, dj's, production) have it GREAT. We recorded our show on PRO TOOLS on a power mac tonight(Friend Music Th/F 3-5am). All the production and jockeys used at this big radio station was CoolEdit, which i had for freebies when i was a sophomore in 2002. They had many expenses to be sure, and much revenue. They said they didn't want to purchase it. Their money was in marketing research and copyright fees. The dj's are fed most of what they say, and all of what they can play. they cannot bring their own stuff. The lady at one soft rock station had two monitors one of them touchscreen and had programs designed to mix the music for an entire day at a time. There came a screen with rows for days(dates) and columns for time of the day (8am, etc). You make sure you don't repeat from for instance last wednesday at 8am (or yesterday at 8am) we played this song. The demo is the most important thing in commercial radio. Not so for non-profit radio. MMMMMMMMMMMmmmmmmmmmmmmmmmmmmm. I'm a 3rd year integrated MPA (masters program in accounting) And i'm the treasurer of my coop run by non-profit college houses, non-profit rules. We don't have to get a certain type of audience that companies can market to, hooray. We're funded by the community we serve, not the ppl who make the commercials (which we don't play). We bring our own music, unheard of in commercial radio. (in addition, the jocks can't even pick which songs from the limited library which they pay $15,000 a year from the test group demographic experts). I played some rare stuff on vinyl that i borrowed from my Friend Jeremy that would be really hard to find and replace if lost or damaged. Also, we constantly get new music. And the library is so huge, and we're required to play 5 genres per hour, 2 Tx artists. This is how we get funded, not because we sell our airtime, but because we make our airtime so good that it's considered a public service. The community is our customer, not the clients/advertisers who they sell airspace to. I might get an ACL ticket tomorrow. Bjork, i can't wait.
Calls to action
My brain was on a two minute delay that morning... The Meditations rocked the house, though. And don't worry, I don't carry grudges.
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