Given the importance of forests as an important carbon reduction mechanism in an environment extremely sensitive to global warming, the loss of the rain forest is extremely disconcerting. Even so, there are larger political and economic implications to deforestation. Illegal logging leads to political instability as well as massive economic theft. Illegal loggers often have no qualms using violence or force to quell indigenous populations whose way off life they are destroying. There has been a recent spate of violence in the Amazon. Additionally, many countries are unwilling to fully recognize the extent of illegal logging within their borders. A high level may indicate a lack of legitimacy, control and generally inept government. Thus little action is realized. Even though what I am about to propose runs contrary to many of the key values of Austin’s Green Business. I think there is merit in partnering with large multinational logging concerns in order to regulate and rein in illegal logging. Once these large multinationals have control, they then have the incentive to disallow illegal logging. Illegal logging is markedly different in that is not practiced in a sustainable manner. The logging industry can be easily compelled, through strategic partnerships to practice forms of sustainable logging. Until now, NGO’s and certification effort have proven ineffective. Novel solutions must be generated.